The Importance of Branding
If you are unfamiliar with branding, it is when a person or business creates a style that will represent them. This can include logos, fonts, and colors. Branding is extremely helpful because it helps everything feel cohesive and polished.
Creating My Logos
Designing my logos was so much fun. I have loved logo design for quite some time and although I have designed several logos for others so it was nice to sit back and design a logo for myself this time around.
I knew that I wanted my logo to be a mixture of script and a sans serif font. I researched several handwritten scripts and found a moderately thin script I liked.
I decided to pair it with a thick sans serif font to help create visual contrast. I created two additional logos that followed similar rules for my original font.
Logos are an essential part of creating a brand as they are the visual symbol of you and what your brand stands for.
My favorite part of branding is choosing brand colors. I love how different combinations of colors can bring different feelings toward your brand.
I was in the middle of a rebrand for my personal brand when I began my photography branding so I had a few ideas in mind when I began picking my colors. In my illustration work, I noticed I was favoring warm colors that could often be found within clouds. I wanted to bring that light and airy feeling to my photography business so I decided to go with warm pinks and peaches with two cool purple tones to create variation.
Branding With Fonts
When it comes to branding fonts are an important part. Fonts are what your audience will probably interact with the most so what you chose needs to be strong and memorable.
For my fonts, I decided to go with a thick sans serif font that mirrored the font in my logo. This font is used for my header fonts.
For my paragraph font, I chose a serif font to create visual contrast and hierarchy between the header font. This way there would be no confusion as to what my audience should look at first.
Rules for Watermarking
I watermark my photos to show that I created them and to protect my work from being stolen. It is important when branding to create rules with how and where you will place your watermark. This will create unity with all photos that will be uploaded.
I chose to have my watermark be white and be located on the bottom left or right corners of my images.
Branding In Action
Something important about branding is verifying that your branding looks good even when it isn’t on a website or on a piece of paper. I decided to place my colors and my logos in two realistic mockups to verify that they were in fact strong representations of my brand.
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